Thursday, March 19, 2020

Empire of mALI essays

Empire of mALI essays The Empire of Mali Introduction In its peak, the people of Mali occupied land as far west as the Atlantic Ocean. They also traveled as far east as Gao, the capital of the Songhai, as far south as the Niger bend, and as far north as the Sahara desert. They built a great empire between 1240 and 1337 that underwent a course of slow decline until the seventeenth century. History The empire of Mali originated from a small country known as Kangaba. Its people where known as the Mandingo (they have also been called the Malinke and the Mandinka). After the breakup of Ghana, the Sosso, who had caused the breakup, were still in power. Apparently Sundiata, an heir to the Mandingo throne raised an army and defeated the Sosso in the battle of Kirina. Afterward, Sundiata established the empire of Mali. He converted to Islam for support of the Muslim peoples. When Mansa Musa came into power, in the early 1300s, the empire reached its height. Mansa Musa traveled through Cairo on his pilgrimage to Me cca. It is said that he gave away so much gold that it dropped in value in Cairo for 12 years. Afterward the empire slowly declined, until, in the 1600s it was no more than it had been originally when it originated: the small kingdom of Kangaba. Government The government of Mali was a dictatorship. The dictator, who had the title of Mansa, was the sole secular and religious leader of his people, though not he did not enjoy the same power as Egyptian Pharaohs did. The base of government was located in the capital, known as Niani. It was once written by a traveler that a person could travel safely without fear of harm, and that the people of Mali hated injustice and the Mansa did not tolerate injustice at all. The military branch of government was constant. There was a standing army of professional soldiers, so that Mali was ready for a battle without having to raise an army every time. Religion The religion in Mali was divided between two groups. The mercha ...

Tuesday, March 3, 2020

Free sample - Brand and Customer Behavior literature review. translation missing

Brand and Customer Behavior literature review. Brand and Customer Behavior literature reviewBrand and Customer Behavior in the contemporary corporate world has received a lot of attention and debate on whether the former affects the latter. As a matter of fact, there have been so many questions seeking to establish whether brands have any effect to the customer behavior. In regard to literature by Glynn (2009, p.97), brand is a market based asset which largely shapes the behavior of a customer. Arguably, brands are advertised so that they may influence the behavior of the customers. In some cases, customers have purchased products owing to the brand. For instance, a car that is branded with a brand reflecting status and reputation may influence a customer to purchase the car brand seeking to get the prestige promised by the brand. On the other hand, brands have effect on the customer behavior (Kumar, 2008). He supports this by presenting detailed information on brand attitude which is the attitude toward a brand by a customer. This attitude is attributed to the brand trust and effect altogether. The former refers to the customer’s willingness to trust the brand to satisfy his or her needs while the latter has to do with customer’s emotional response towards a brand. This makes it possible to generate an emotion toward the customer’s preference of the brand for use (p.193). Further in this context, Wilburn (2006) has examined in detail the factors that affect as well as shape customer’s behavior. As a matter of fact, he points out to brand image as the mental picture formed by a customer towards a brand. In this case, brand has been pointed out as to provide a customer with a reason to purchase a product in place of another. Traditionally, Wilburn (2006, p.2-3) states that brand images have been in use as a method of influencing customer behavior and as well acquisition of new customers of a product. Arguably Salver (2009, p.92-93), has provided literature on the effect that brand has on the customers. In this context, brand image has been associated with an ability to bind consumers on the basis of emotion and thus customers going for the very brands. Brand images have also been cited as powerful tools for establishing loyalty of the customer to the particular brand. From this point of view, it is evident from literature that there have been an academic background regarding brand and customer behavior which has previously tried to answer the research question whether brands affect the customer/ consumer behavior.      References Glynn, MS 2009, Business-to-business brand management: theory, research and executive case study exercises, Emerald Group Publishing, Bingley. Kumar, V 2008, Managing customers for profit: strategies to increase profits and build loyalty, Wharton School Publishing, New Jersey. Salver, J 2009, Brand Management in the Hotel Industry and Its Potential for Achieving Customer Loyalty, GRIN Verlag, Norderstedt. Wilburn, M 2006, Managing the customer experience: a measurement-based approach, American Society for Qualit, Wisconsin.

Saturday, February 15, 2020

How closely management and leadership are connected for maintaining Essay

How closely management and leadership are connected for maintaining the normal flow of an organization - Essay Example The concepts management and leadership differ greatly in terms of organising people, but the two are closely linked as they both maintain the normal flow of the organization. They entail setting what needs to be acted upon, mobilize individuals to achieve a certain goal, and lastly ensure that individuals perform their duties. Leadership is often about setting a direction for individuals to follow, but on a complementary perspective management directs these individuals based on established principles or values. As stated by Lopez (2014) leadership involves realizing potential in oneself and others. Above all, managing has planning and budgeting, this means that managers create appropriate plans that will contribute to the success of the organization, and leaders ensure that they direct their followers to the right direction that will enable them to work towards achieving the goals of the organization. In addition, while managing deals with organizing and staffing to help in achieving organizational goals, this is as clarified by Ratcliffe (2013) â€Å"†¦ management is a set of processes that keep an organization functioning†. On the same note, leading is all about aligning individuals in a more effective manner in order to achieve the goals of the organization, this indicate how these two concepts aims at maintaining the normal flow of the organization. Furthermore, management and leadership are linked in ensuring that organizational activities flow normally is based on the nature of their functions. For instance, a leader creates the organizational vision and it is the manager’s duty to accomplish it (Gillikin, no date). Management is about establishing specific functions and assigning them to specific individuals. Moreover, it involves leading and regulating individuals and assisting them to move toward a common purpose in coordination. As clarified by Maccoby (2000 pp.57-59) â€Å"The functions of management include

Sunday, February 2, 2020

Health care policy Essay Example | Topics and Well Written Essays - 500 words

Health care policy - Essay Example The Health Care policy is addressed to articulate the origins and benefits of the scheme that has noticed various setbacks in the implemented environments. Health care policy is the strategies developed to regulate the need to complete measures that are needed to offer affordable health attention. The U.S. provides variable entities to the provision that is initiated in different sectors. The health care facilities are privately owned with organizations and the government offering the needed packages for attention. The policy is mostly offered by the government to initiate the Medicare and Medicaid policies. The higher spending in the Health Care system has reduced the mortality rate in America significantly promising healthy living to the people. However, the elevated costs incurred, and inflation threatens the sustainability of the system (Shannon, 2004). There are provided unnecessary spending that present to limit the American economy. The growth of the system is challenged in the organization and provision that have been established as constraining to the policy. The recent trend has witnessed the health care premium to inflate and rise to tremendous depths as compared to the economy. The health care organization in the U.S. has been elevated to be compared to double the price of those in developed nations (Kronenfeld, 2002). The government initiates the policy from the contribution in the taxes presented by the citizens. The policy is affected by the government and the private institutions that commit to presenting the program to their employees. Institutions offer the Health Care policies to their employees based on the agreement of the package presented. These ensure a healthy working environment that provides security to the employed in times of emergencies (Shannon, 2004). However, the government system may also present desirable measures to be attained in a healthy provision. The Obamacare has

Saturday, January 25, 2020

Television Violence and Children :: essays research papers media

Television Violence and Children The effects of television violence and children can vary according to the child. There are various effects, both physical and psychological, that can occur. First of all, the child, through his years of watching television, may develop the concept that violence is a way to solve problems. The watching of these television shows is where most of the children pick up this aggressive mindset they have. It is to be said that eighty percent of what you learn when you are a child, is from what you see. That in it can become very dangerous to the child in many ways. Secondly, the child may have a favorite character he or she looks up to, who may have a violent role in the cartoon. Seeing their favorite cartoon character kill another character may give an impression that it?s funny and is okay to so the same. The bright colors from cartoons simply catch the child?s eye. . The viewing of violence does not make the child violent, but it kind of tells them that it is acceptable for their favorite cartoon character to hurt others. There have been researches that have shown that the estimated child, once passed elementary, will have been introduced to eight thousand murders, and more than one hundred-thousand acts of some sort of violence on television. Those numbers show a dramatic change in the way television shows have increased their violence rate. With numbers like these, violence can be extremely harmful to a child. In recent studies it has been proven that once children are put in front of a television, their concentration cannot be broken or wrecked. Most children who watch these violent shows have been less patient, more aggressive, and more likely to have lower grades than the children who watch television shows like Mr. Rogers. The more the child watches these violent shows, the faster he or she will unnaturally speed up the impact of the

Friday, January 17, 2020

Personal Discovery Essay Overview Essay

This essay is intended to guide the student from identifying a problem or situation, taking some action in regard to the situation, and writing about the experience while supporting/developing their evaluation/analysis with two primary sources. A General Overview: First, you will be given a professionally-generated article that addresses a particular topic. This semester, the topic will involve health risks. Second, you must decide upon an activity after reading the article. For instance, since the article you will be given is on health risks, you will will need to identify two activities you can perform that will effect the consequences of your chosen health risk. Third, you will write a first draft of an essay of about 750 words (three pages) in which you discuss the activities and what motivated you to choose those activities, followed by your reactions and responses (such as â€Å"What did I learn?† And â€Å"Why could it be valuable to me?†) Fourth, find an article in the Three Rivers’ Rutland Library data base which provides additional information or that either refutes or corroborates what your rough draft says. Ideally, this one will help you determine the best practices for avoiding or managing the health risks. Incorporate information in the form of direct quotation and paraphrasing according to MLA style into the final draft. Finally, prepare a final draft of the paper in which you analyze the experience and the article, then synthesize all of the information into a cohesive essay. This essay will be the final assignment of the semester, so it is important to do your very best work. The final essay shuold be of 750 – 1,000 words, not including the correct MLA-style Works Cited page. Short Writing Assignment #7 Instructions: Read and study the information from the following web page: http://www.myhealthnewsdaily.com/839-top-10-leading-causes-of-death.html Download the Article Close Reading template (located in the â€Å"Assignments: Unit 5† folder) Complete the template through a close reading of the article. Minimum Requirements: Completed Article Close Reading document for â€Å"Top 10 Leading Causes of Death† by Rachael Rettner. Since you have used this template before, take into account any suggestions or comments I provided you with to make sure you make the fullest use of the template possible. DOWNLOAD TEMPLATE Attached Files: Article Close Reading Document.docx (15.785 KB) Short Writing Assignment #8 Instructions: Choose two activities which you can do over a period of a few consecutive days which may prevent your death or the health-related consequences for you from the chosen malady. Make sure you think about the activities you choose to give before you decide. They should be planned, not spontaneous events. Once you perform your activities, notice the immediate effects and think about their long-term value. How did you feel when performing your activities? Were your activities difficult? How did you feel after the experience? Sit down and write about the experience while it is still fresh in your mind. Minimum Requirements: Compose a 200 – 300 word reflection on your activities. Make sure you clearly identify your chosen health malady and the activities you performed in the context of your reflection. Personal Discovery Essay First Draft Instructions: Using the following outline, compose a rough draft of your Personal Discover Essay. . INTRODUCTION:Mention the article and author. Give the briefest summary of the main points that relate to your paper. As you agree or disagree with the ideas, a thesis should develop. PERSONAL:Why did you choose to do these particular malady and activities? Were they the most convenient, the most inconvenient, or did they involve activities that had been on your mind, for example? How did you feel when you anticipated the activities, before you actually performed them? ENVIRONMENT:Identify your activities. What exactly did you have to do? Give some detail about this so the reader can imagine how much (or how little) was done. REACTION:What was your  reaction? How did you feel, both physically and mentally, after performing your activity? Did this surprise you? Have you had other experiences where you’ve changed your actions, or added activities, based on your health decisions? If so, how did this reaction compare to that experience? INTERPRETATION:Consider this experience in light of Rettner’s article. How do you think her numbers would change if everyone took these activities seriously? Do you think there is a significant chance others will follow your lead? Will you continue to perform these activities in the future? Do you think others are likely to do so? Why or why not? CONCLUSION:Tie the essay together, reiterating your thesis, perhaps mentioning Rettner’s article one more time. Make a statement about health activities, predict what would happen if more of us were required to try to improve our health, or discuss how we would be affected if we expected more healthy living activities of ourselves. Try for a fresh and original ending to this essay. Minimum Requirements: Write the first draft of an essay of about 750 words in which you discuss what you did and what motivated you. Part of the essay should discuss the article and your feelings about it, while it should also include your reactions and responses Personal Discover Essay Instructions: Find an article in Three Rivers’ Rutland Library database that provides additional information or that either refutes or corroborates what you said in your first draft. The article may discuss public service, student character, or any other aspect of your essay. Incorporate the information from your new article into the final draft of the Personal Discovery Essay. The final draft should demonstrate your ability to analyze the experience and what was read and then synthesize the information into a cohesive essay. Minimum Requirements: A final draft of the Personal Discovery Essay which syntheses of the genesis article, first hand information gathered in real time, and a supporting document located in the database into a single essay of 750-1000 words. In addition the the essay, you should include a correct MLA-style Works Cited  page containing citations for the Rettner article, as well as the database article. Apply the scientific and healthcare professionals’ advice and expertise to craft an essay of Personal Discovery which uses both your day-to-day altered habits and the science that backs them up in an essay which incorporates the best practices of our three major essays this semester

Wednesday, January 8, 2020

Purify Alcohol or Denatured Ethanol Using Distillation

Denatured alcohol is toxic to drink and may be unsuitable for some lab experiments or other purposes. If you need pure ethanol (CH3CH2OH), you can purify denatured, contaminated or impure alcohol using distillation.   Alcohol Distillation Materials Balance100-mL volumetric flask or graduated cylinderDistillation apparatus250-mL beaker (or another container to receive the distilled alcohol)Hotplate or another flameless heat source (to avoid igniting the ethanol)Boiling chips200-mL impure ethanol (e.g., 70% denatured alcohol) You can also  make  a distillation apparatus if you dont already have one or arent sure what one looks like. Alcohol Distillation Procedure Put on appropriate safety gear, including goggles, gloves and protective clothing.Weigh the volumetric flask or graduated cylinder and record the value. This will help you determine your yield if you care to calculate it.Add 100.00 mL of alcohol to the volumetric flask. Weigh the flask plus alcohol and record the value. Now, if you subtract the mass of the flask from this value, you will know the mass of your alcohol. The density of your alcohol is the mass per volume, which is the mass of the alcohol (the number you just obtained) divided by the volume (100.00 mL). You now know the density of the alcohol in g/mL.Pour the ethanol into the distillation vessel and add the remaining alcohol.Add a boiling chip or two to the flask.Assemble the distillation apparatus. The 250-mL beaker is your receiving vessel.Turn on the hotplate and heat the ethanol to a gentle boil. If you have a thermometer in the distillation apparatus, youll see the temperature climb and then stabilize when it reache s the temperature of the ethanol-water vapor. Once you reach it, do not allow the temperature to exceed the stable value. If the temperature starts to climb again, it means the ethanol is gone from the distillation vessel. At this point, you could add more of the impure alcohol, if it didnt all fit in the container at the start.Continue distillation until you have collected at least 100 mL in the receiving beaker.Allow the distillate (liquid you collected) to cool to room temperature.Transfer 100.00 mL of this liquid into the volumetric flask, weigh the flask plus alcohol, subtract the weight of the flask (from earlier), and record the mass of the alcohol. Divide the mass of the alcohol by 100 to get the density of your distillate in g/mL. You can compare this value against a table of values to estimate the purity of your alcohol. The density of pure ethanol around room temperature is 0.789 g/mL.If you want, you can run this liquid through another distillation to increase its purity . Keep in mind, some alcohol is lost during every distillation, so youll have a lower yield with the second distillation and even less final product if you do a third distillation. If you double or triple distill your alcohol, you can determine its density and estimate its purity using the same method outlined for the first distillation. Notes About Alcohol Ethanol is sold in the pharmacy sections of stores as a disinfectant. It may be called ethyl alcohol, ethanol or ethyl rubbing alcohol. Another common type of alcohol used for rubbing alcohol is isopropyl alcohol or isopropanol. These alcohols have different properties (notably, isopropyl alcohol is toxic), so if it matters which one you need, be sure the desired alcohol is listed on the label. Hand sanitizer gels also often use ethanol and/or isopropanol. The label should list which type of alcohol is used under the active ingredients. Notes About Purity Distilling denatured alcohol will remove enough impurities for may lab applications. Further purification steps could include passing the alcohol over activated carbon. This would be especially helpful if the point of the distillation is to obtain drinkable ethanol. Be very careful distilling ethanol to drink using denatured alcohol as a source. If the denaturing agent was simply an additive intended to make the alcohol bitter, this purification might be fine, but if toxic substances were added to the alcohol, a lesser degree of contamination may remain in the distilled product. This is especially likely if the contaminant had a boiling point close to that of the ethanol. You can reduce contamination by discarding the first bit of ethanol that is collected and the last portion. It also helps to tightly control the temperature of the distillation. Just be aware: distilled alcohol is not suddenly pure! Even commercially produced ethanol still contains traces of other chemicals.